Wednesday, April 04, 2012

Going to a Trade Show?

Midland Display Products is your one-stop shop. I love that their 800 number is right there, at the top of the main page--in fact, on every page, so you don't have to go searching for it.
The choices are clear, even though there are many. Search along a side menu for the display size you need, or let pictures guide you to the visual statement you want to make with your trade show displays.
Some folks like to shop, and there is plenty to look at here. But I especially like the top buttons for Chat, Design, and Show that let you skip the browsing and go immediately to a chat room, or to directions for sending in your rough designs and ideas, or to selecting an industry/product so that Midland can send you ideas. It couldn't be any faster.
I have to admit, though, that the Design and Show pages don't have the polished, professional look of the other pages. The contrasting red paragraph-black paragraph pattern, large default font, and the wide borders make me think of an aggressive sales letter.

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