Tuesday, July 13, 2010

Susan Isaacs Gets the Last Word (Deservedly So!)

A Wall Street Journal article about book signings in New York City makes clear what branding and positioning hath wrought. The big book stores like Borders and Barnes and Noble offer venues seating up to 1100 people. Each outlet has its own cachet--do you want liberals, the savvy and trendy, or warmish families with their kids in tow?

In a way, this sounds so much like an amped-up version of cheerleader tryouts in high school. I'm sure it's inevitable--bookselling is a business--but reading the story almost makes me glad I'm an unknown drudge. Almost.

(OK, truthfully, I wish I had that problem. I wish my publicist was going nuts arranging a slot for me.)

The piece finishes with a bit of spectacular wisdom from Susan Isaacs: "Say you sell 75 books. It's all to the good, but I don't know how much it matters in the scheme of things....You should be using that energy to write books."

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