Friday, May 29, 2009

Journalism and Media

Back to what we read in the media and how it's in upheaval mode, which I blogged about a few days ago. In the article "Brave New Media" in the ASU Magazine, I read that 120 newspapers have shut down in the US since January 2008.

Tim McGuire of the Cronkite School at Arizona State U says:

"There's no question that corporate media is in trouble, but journalism is stronger than ever. It's the corporate media model that's under attach because the advertising model has gone bust. We've funded journalism on the backs of advertisers who wanted to reach the eyeballs of our customers. That model is broken, and we have to find another way to fund the journalism that we value so highly."

So it sounds like journalism is still valued, but no way to pay for it has replaced the old way? Where does that leave journalists who would like to practice their trade as well as eat and pay rent?

More interesting quotes from other professors at the Cronkite School:

  • In the last 10 years, the market that television can reach has shrunk so much...we're constantly challenged to think of how to make what we're teaching relevant. (Craig Allen)
  • Radio may be the one electronic medium whose current business model survives intact for the foreseeable future (Frederic "Fritz" Leigh)

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