Friday, April 10, 2009

Branding and Complaining

Aha! I am not the only person in a media-oriented city that is thoroughly sick of branding, thank you!

Dan Neil, who has raised auto reviews to a form of high art, includes an aside about branding in his column for the Los Angeles Times of April 10, 2009. He says:

Recently I began writing a column about advertising and marketing for this
paper, a process that has awakened my sense of the ludicrous,
chicken-salad-flavored fertilizer that passes for brand marketing in this

I realize that I sound like a cranky old lady when I whine about trends I find foolish. But when Dan Neil elucidates on the subject, we have . . . gravitas. Breathe it in.

Of course, he's not complaining about branding per se, just the ineptitude of certain car companies' approach to branding. Still, it makes a swell quote and a decent blog entry for the day.

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