Tuesday, February 10, 2009

Newsflash: Blogging Doesn't Pay

Yeah, like you didn't know. But as David Lyons wrote in a Newsweek column ("Time to Hang up the Pajamas," Feb 7, 2009): "that day more than 500,000 people hit my site—by far the biggest day I'd ever had—and through Google's AdSense program I earned about a hundred bucks."

Ouch! Lyons' site is The Secret Diary of Steve Jobs, btw--no small potatoes. And "that day" was the day his identity was revealed.

He also quotes eMarketer analyst Paul Verna as saying, "People have not figured out a clear way to monetize some of these vehicles." (Hey, Ma! I'm a vehicle!), adding that the real issue is "the lack of a clear business model that can generate substantial revenues."

Bloggers with business models doesn't compute.

I blog for fun. I did the Adsense stuff but quickly realized that my monthly emails report no revenue. In that sense, they're not even worth the five seconds it takes to open and read them. I still blog. And you're reading it, though I don't expect you're paying anything to do so.

For the record, I know of one person who claims to support a family of four on blogging, and she's about the conduct an online class through The Renegade Writer. A class on blogging, of course, and on how to make money at it. Here's the link to the class, and I may poke you there.

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