Wednesday, December 17, 2008

The Magazine Industry--About as stable as Chrysler, it seems

Meryl Streep Honored With More Alpha Woman Award

Myrna Blyth (seen here with Meryl Streep) blogs on WowOWow about her industry. Blyth has been Senior Editor of Family Circle, Editor in Chief at Ladies Home Journal, and founded More. Her words carry serious weight.

While Blyth quotes Anna Wintour of Vogue (picture Streep in Devil Wears Prada) saying, "I think we’ve been in difficult times before and we’ve come out of them and I’m sure that we will again,” the overall reading for mags is Not Good. It is Blyth's opinion that the industry "is in a meltdown. Ad pages have cratered...shut down...fired...laid off."

It's bad, but not terminal. Blyth points out that the lavish spending at high end publishers will be trimmed, and the survivors will emerge healthier.

My guess is, they won't be paying $2.00 a word to freelancers.

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